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Touch-of-arrogance

Pineider...

Since 1774, Pineider has given people the tools to create their own story, their own history. Without the pursuit of memories, one cannot jump towards the challenge of the future. In today’s digital age, when words can be reproduced infinitely and freely wander in cyberspace, the paper, and the pen preserve the fragile beauty of something that cannot be replicated. Exclusive products, reflecting your personality, which will force you with a subtile touch at the forefront of attention…

Pineider

A history of contemporary relevance over two centuries.
The beginning of what would become a success
The strength of a personal affir-mation stands behind these four numbers. One Seven Seven Four. The year 1774 marks the beginning of what would become a success, but was then just a small manufac-turing enterprise. It was a year of ambition for Francesco Pineider, the entrepreneur who carried all the vigor of his native Val Garde-na – in his last name as much as in his soul – and merged it with Florence’s cultural grace. In the Tuscan city, Pineider opened his first workshop in Piazza della Si-gnoria: a clear challenge to the beauty of Michelangelo’s David, which he observed from the win-dow everyday. Because Pineider was a sculptor too: he shaped characters’ elegance, chiseled reliefs by hand, incessantly refined his printing techniques by repro-ducing buildings and monuments in the most beautiful cities in Europe.

An essential and refined style
His essential and refined style attracted the elites’ taste for unique letterheads and business cards, the privilige of a monogram carved by hand or luxury of a pure gold ornament
His sense of aesthetics was so outstanding that by 1800 it had charmed politicians, writers and poets from Napoleon to Lord Byron to Stendhal. Romantic tourists fell in love with Pineider’s artistic postcards. They were enchanted by the personality and beauty that Francesco brought to Rome in 1871, when he opened a new store to offer his precious instruments to the royal court, the ministries and the embassies that had moved to Italy’s new capital city.

1888 a new chapter
Pineider Small Workshop turned into a full-fledged company
Yet all these tokens of growing recognition did not quench Pineider’s entrepreneurial passion. A few years later, in 1888, after opening another shop in Florence amongst the aristocratic palaces on Via de’ Tornabuoni, Pineider’s small workshop turned into a full-fledged company. He started importing from the United States the first modern fountain pens, under an exclusive agreement: a new chapter in his story, adding ink and character to his production. It was also a period of constant, impatient and tormented research, of creativity that longed for perfection, lasting seemed to raise a symbolic barrier against further progress, whis-pering the idea that every genius has its limits. But Pineider created a number of sketches with such elevated style that they became a collection.

The 1949 collection
A namesake of its time
So beautiful that its designs even deceived the flood of 1961, surviving a historic tragedy. Saved by its own expressive wonder, it has been chosen by the Italian government as gifts offered at its most important events since the 2000s. A travel desk set, a briefcase, a pen… daily details that are distinct, refined and delicate, and have always described the contemporary biography of Pineider clients, as well as the brand’s current international standing.

Stimulate respect..

SOPHISTICATED

Embody Timeless Craft and Class.
“Renowned excellence that is part of established elegance. Some gestures have elegance within their essence, regardless of fleeting trends. An unjustified smile, the turn of the neck making sure a door doesn’t close on someone’s face, keeping quiet to not cause pain, placing your jacket over the shoulders of those who are cold, or writing by hand on a single sheet on paper.”

CONFIDENT

Connect Heritage with Modernity.
The courage of the past that moves us forward and makes the meaning of tomorrow. In every piece of handwriting, a unique and unmistakable personality is embodied. Those who write by hand, reveal their inner selves: the anxieties, the tremors and uncertainties, the ups and the downs. Those who write by hand make a deal within themselves, to remove the keyboard facade, and to whisper: if you like it or not, this is me.

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